When I was looking to update my cologne, I was previously wearing 'Hei by Alfred Sung' for about 7 years in a row. The scent provided by 'The One' is warm and inviting. Notes of tobacco and bourbon are offset by ginger and musk. It lasts just fine throughout the day and I have drawn compliments from complete strangers. It does not disperse too far from the body, meaning you'll need to be in close quarters in order for the cologne to be realized. I wear it on business and pleasure trips, all year long, def. my go-to cologne.